2u Creative — Amy Morelli — Illustration — Branding — Graphic Design

Paper Couture Stationery

New Ready Made Stationery in the Store!

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As you know, we launched our new brand and website in December, and since then we have been working hard to add new designs to our Ready Made Line, Paper Couture Stationery. And soon we will be adding Digital Downloads to this line, pretty soon you will be able to choose from specific designs and purchase a Printable PDF, to take to the printer of your choice. These will be ready April 1st, and we will post a blog announcing those designs.

In the meantime, here are some of the new stationery designs in the store. Don't forget we can change the colors and you can choose your favorite paper. Visit the Store to see all our great designs.

046a. Delicate Romance Wedding Invitation Suite - Set of 25
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002a. Traditional Monogram Wedding Invitation Suite - Set of 25
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Are you looking for cute stationery gifts for your friends or wedding party? Try these great gift sets. Visit the Store to see all our great designs.

07a. Monogram Stationery Blue Frill Design - set of 20
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Wish Upon a Wedding...Wishing this couple the happiest of futures!

A few months ago, I was asked to join the Wish Upon A Wedding team, a non-profit organization granting weddings to couples with terminal illnesses.  After hearing Sasha and Joe’s story and learning of Sasha's battle with terminal breast cancer, I started designing!

Event & Studio Photography:  Liga Photography   Invitations:  The 2u Collection    Venue:  The Rosen Plaza  Videography:  Treasured Moment Video Ceremony Music:  Christine MacPhail   Floral:  Unforgettable Events  Officiant:  A Beautiful Ceremony   Cocktail Hour Music:  The Edge Effect    Linens:  Over the Top    Chairs & Centerpieces:  A Chair Affair   Hair / Makeup:  Marigold Scott    Cake:  Party Flavors    Lighting:  Soundwave Entertainment   Entertainment:  Carrara Nour    Planner:  Terry Smedley & Brittany Ellis  Favors:  RW Couture Chocolate Fountains

Sasha and Joe have been together for 8 years and share 5 beautiful children together. Their one wish was to get married with all of their family and friends baring witness. I am truly honored to have had participated in such a heartfelt occasion. 
Sasha found a design she like from Paper Couture Stationery our Limited-Edition, Ready-Made online boutiquebut I wanted to jazz it up a bit for her special day, so we altered the design slightly, using her wedding colors, adding a bit of sparkle with crystals and die cutting to the programs!
These great favor tags were tied to Disco Balls by RW Couture Chocolate Fountains! If you have ever read this blog before you know, one of our guilty pleasures, is ANYTHING from RW Couture Chocolate Fountains, but I must confess, the DISCO BALLS I LOVE LOVE LOVE!!!!
We are so proud to have been a part of this, as well as honored to work along side everyone else involved! Revel in this touching event below with the amazing images by Liga Photography and the video by Treasured Moment Video.

A Brunch of Brides Showcase IS BACK!!!

I am so happy to again be a part of The Brunch of Brides Showcase!! This time it's at the Waldorf Astoria, a great venue!! I was asked again to create the invitations and marketing materials.. Stay Tuned an invite should be arriving into your mailbox any day now. If you want to attend and are not sure if you're on the list you can email me at amy@2ucollection.com or go register at www.anaffairtoremember.net/brunch. We hope to see you all there, and are expecting as great of a showcase as the last one!!

Raise Your Glass!!

Amy3 Comments
Recently Paper Couture Stationery, our ready-made limited edition line won the 5 Carat Diamond Award- which is voted for by brides!!  We are so honored.. 

Our Custom Line, The 2u Collection also created the amazing invitations for this event. You can see how great they were below, the theme was Raise Your Glass, and it was held at the NEW ONE80 Grey Goose on the top of the Amway Arena. Congratulations to all the CFB and PWG Ladies as always they put on an amazing show!!

Check out the video below to see how great the party was.. Also if you go to around 2:40 in the video you can see me accepting the award!!

RAISE YOUR GLASS - five carat diamond award party from Edmund Rhodes on Vimeo.

Invitations were designed to match the modern vibe of the venue. We die Cut Linen paper and added a unique tie metallic ribbon to add the finishing POP!

Our Wonderful Intern Stephanie and Me!

The Wonderful PWG and CFB Ladies. 

Congratulations to our Ready-Made Limited Edition Line. Paper Couture Stationery!

Amy3 Comments
We are so proud to make this announcement.. The Central Florida Brides have voted Paper Couture Stationery Best in the Invitation Category!! We are so honored to have received the Five Carat Diamond Award from Central Florida Bride magazine. Thank you to all of my brides that voted for me--this means more than you will ever know! 

I will post more photos from the event, when I can!! But please go visit Paper Couture Stationery to view some of our beautiful designs!

Exciting New Images for Paper Couture Stationery!

Amy1 Comment
I know I've been away for a bit.. But I have a great reason. Abby Liga and I have been busy reshooting the Paper Couture Stationery Website. As many of you know Liga Photography is a partner in our Ready Made Limited Edition Line of Stationery.

This has been our brain child for a while, but as you know in Wedding Season it's hard sometimes to find the time.  We finally just decided to carve out a day and do it.  The goal here was to present our fine stationery in a romantic and functional way.Many of our brides tell us, they have trouble visualizing what their stationery will look like at their wedding, so we decided to shoot everything in a Anthropology, Table setting environment. Hopefully this will help all of you visualize how amazing your stationery will look in the reception environment.

Stay Tuned, we should have all the new images up in the next month, so be sure to check back now and then to see our new designs and new photography!

Exciting Events to Start the New Year!

Amy1 Comment
Happy New Year! I know it has been a while since I blogged. Shame on me.  This holiday season seemed to fly by so fast this year. So my apologies...

We are so excited about this upcoming year.. We have some exciting events coming up in February. Which seems to be the month of two great events, with opportunities to meet with some of the greatest Central Florida vendors I've worked with.

SATURDAY FEBRUARY 5, 2011 (Small and Intimate Environment)
Our Sister Stationery Division, Paper Couture Stationery is a sponsor of this event, in addition to displaying our work and meeting with all brides in attendance, we have designed and provide the invitations and artwork for this event! Paper Couture Stationery specializes in Ready-Made Limited Edition Stationery.

A Brunch for Brides. 
An Affair to Remember and the fully renovated Citrus Club of Downtown Orlando formally invite you to A Brunch of Brides

  • Meet Quality Vendors
  • Intimate size for optimum face time with vendors
  • Exclusive grab Bags for Brides to be
  • Come eat Brunch while sitting in Orlando’s beautiful skyline
  • See the newly renovated Citrus Club for your wedding or rehearsal dinner/ your bridal brunch or shower!
  • To PURCHASE TICKETS: http://anaffairtoremember.net/brunch
click image to enlarge

SATURDAY FEBRUARY 20, 2011 (Outdoor,Event Environment)
Our Sister Stationery Division, Paper Couture Stationery is a sponsor of this event, in addition to displaying our work and meeting with all brides in attendance, we have designed the marketing and artwork for this event! Paper Couture Stationery specializes in Ready-Made Limited Edition Stationery.

Winter Park Bridal Stroll
Attention Brides...
Interested in meeting wedding vendors or touring venues in Winter Park? February 20, 2011 there will be an all day event for you to sample, taste, look and feel all of the Winter Park vendors and venues. This event is a fantastic way to meet the vendors and venue representatives to see if you think you all would work well together for your special day. 
This event is presented by CCH Marketing + Events & Michele Butler Events
The event is set to run from 12 pm - 5 pm

click image to enlarge

We are extremely excited and proud to be a part of both of these events. We encourage all of you newly engaged couples to come and share the details of your event with us. You will not be disappointed, you will find some of the best of the best wedding vendors that will truly make your day special.

Paper Couture is finally here!


After a lot of hard work and collaboration between The 2u Collection and Liga Photography our Paper Couture website is up and running. While this is only a beta test site we want to invite all of our top clients and vendors to visit and provide us with feedback! The site’s promotional campaign will officially launch on January 1, 2011. We want this venture to reflect the time and effort that went into creating both the website and the products!! Check out our company information and images below, and be sure to visit our store, 

If you find something you like, please use this 10% off coupon code!  LEBPC59

Paper Couture Stationery features the finest custom stationery for the discerning budget. And everything is limited edition, meaning every 6 months we will retire the designs and all new designs will take their places for that custom feeling.
• Everyday Stationery
• Baby and Engagement Announcements
• Greeting, Thank You and Save-the-Date Cards
• Wedding, Shower, Birthday Party and • Girls Night Out Invitations
• Much More!

All New Monogram Stationery!!


New from Paper Couture... Monogram Stationery!!
To shop http://bit.ly/14yPY9

This one has been in my brain for a long time!! We have just been so busy, it's hard to get everything created!! Thanks to Christine, a 2u intern, we are now able to offer these amazing, stylish Stationery!!

This couture Monogram Stationery will be the envy all all who receives your stylish correspondence. Each set comes with 20 piece of stationery 5.5 x 8.5, and 20 Matching A-2 Envelopes in a stylish stationery box, ribbon tied!

Choose from any 4 designs, Order the Letter of your choice.

Design 1: Blue Frill Script, printed on Ice White Metallic
Paper, featuring Rounded Corners and a Light Blue
Metallic Envelope.

Design 2: Green Modern Script, printed on Classic Crest
Bright White Matte Paper, featuring Rounded
Corners and a Chartreuse Matte Envelope

Design 3: Eggplant Circles Serif, printed on Ice White
Metallic Paper, featuring Rounded Corners and a
Eggplant Metallic Envelope.

Design 4: Green Brady Modern Serif, printed on Classic
Crest Bright White Matte Paper, featuring Rounded
Corners and a Chartreuse Matte Envelope.

Summer of Recognition! Part II

This really is the summer of recognition! It's almost been 3 years since I started The 2u Collection and it truly has been a labor of love! Sometimes it's extremely discouraging starting something from scratch and other times it's so rewarding I couldn't think of doing anything else! As I mentioned in the last post, alot of this year has been discouraging. Navigating a new business through a BAD BAD economy can be trying. However, it makes me feel so good that in the last few months I have been recognized by my peers quite a bit!! So thank you to all, and Cheers to all the hard work and loyal clients, colleagues and family members who have been through trial that come with starting a business!!

That brings me to...drum roll please!! Another exciting Magazine Feature. And this time instead of a wedding or I participated in or advertising campaign I have created. This is solely on The 2u Collection Custom Creations and Paper Couture our limited edition stationery line!!

You can find this article in the summer issue of Ines del Mar Weddings Magazine!!


Better late than never!! I got caught up in paper, so I apologize for not blogging this sooner!! The winners of the Warm and Fuzzy Paper Couture Contest.. Susan Southerland of Just Marry!! Even though her favorite and most relied upon co-worker is growing and moving forward in her career, Susan still had these great things to say:

I nominate Michele Butler. Eleven years ago we were strangers. Since then she has grown to be not only my right hand, but my closest friend, confidant and best cheerleader. She is about to embark on a new adventure career-wise, and I would be remiss if I didn't mention what an amazingly gifted wedding planner and manager she is. I will miss working with her everyday. Fortunately, cocktails on the weekends will be never ending. :-)

Great job ladies for sharing the love for so many years!! Expect your Paper Couture goodies to arrive soon!!

Paper Couture Stationery Warm & Fuzzy Give-Away!

Amy3 Comments
Okay- so I've decided to have a Contest!

I don't know about all of you, but I'm soooooo sick of the Doom and Gloom on the news!! So I've decided it's time to share warm and fuzzies with each other.. Nominate your favorite co-worker, employee or boss!! Post a comment, give me your nomination and tell me why this person is fabulous and why you think they should win! If you are a freelancer or independent business owner you can nominate someone you've worked with recently, that you just couldn't do without...

Make sure you leave a contact email so I can reach you!! Both you and your nominee will win a set of Career Compliments and Compliment Postcards from our Limited Edition Paper Couture Stationery Line! CONTEST WILL LAST UNTIL FEB 28th!

This is our way to start spreading the love!! Let's spread the positivity, you'd be surprised how many people don't realize how much they are appreciated. Be the one to tell them!!

The most deserving Nominee will WIN!

I'm starting the ball rolling... I nominate:

Heather Campbell: my right hand (literally at one point)-- without her I would have gone mental months ago.. Her feedback, help and willingness to tackle just about any project I throw at her is why I love her and think she's fabulous!

A Summer of Lavished Lingerie!!


Obviously way overdue.. But the summer of 2008 was fun for numerous reasons. A big one.. Lavish Boutique! Thanks to my friend, Cristina of CCH Marketing. I met Jennifer of Lavish Boutique located in HANNIBAL SQUARE of Winter Park. She asked me to help her and Cristina further develop the Lavish brand! We needed photography, collateral, events (which of course Cristina had covered!)

Over the course of the summer The 2u Collection designed and developed the Brand for a Direct Mail Postcard, A Lingerie Rack Card, A Lingerie Party Invite, Business Cards, A Gift Card Holder, Eblasts, and much more. (some printed pieces pictured above) Jennifer and have I built such a relationship that we have not only became friends, but we have participated in several events together and my Paper Couture Stationery line even sells in her Boutique!

Advertising Collateral just isn't as effective without GREAT photography-- and of course my photography go to gal? Abby Liga of Liga Photography. We scheduled a photoshoot which I got to art direct. (but see below all of the genius goes to Abby!) Here are some behind the scenes and a few of the amazing results Abby got that day! All the collateral I discuss in this blog just wouldn't be as good without Abby's photography contribution. She's not just a Wedding Photographer you know.. Pretty genius on many levels that girl! (oh and did I mention Abby shot all of the collateral photography also!

All of the ladies I have mentioned in this blog are great friends and savvy business women. I am proud to be lucky enough to be involved in various projects with them all!


Wanted to let all of you know The 2u Collection will be showcasing our Limited Edition Stationery, Paper Couture by 2u Creations at the event below! Hope to see you there! If you would like to be on evite list, please email me amy@2ucollection.com!

Lavish Boutique presents the 1st Annual TOO SWEET! Trunk Show.

Come find great Valentine's Gifts for yourself or your SWEETIE! Lavish Boutique is hosting it's 1st Annual TOO SWEET! Trunk Show. Featuring such designers as Cleanse Bath & Body, Kelly Shannon Floral, Paper Couture by 2u Creations and much much more!

For all you guys out there BEER AND SNACKS will be served! What's better than getting to taste great beers, while doing your Valentine's Day Shopping! You can also order flowers at the to be delivered on Valentine's Day!

Ladies, we haven't left you out either! Lavish Boutique features some of the Hottest Lingerie that will spice up any Valentine's Day! Plus ladies, starting Feb 1, you can stop by Lavish and create a Wish List of your Favorite Items that we will email to your Sweetie!

Paper Couture Stationery & Lavish Boutique


Paper Couture is NOW AVAILABLE in Lavish Boutique! Our good friend, client, and daring Fashonista, Jennifer at Lavish Boutique recently asked me, (along with one of our other favorite local businesswomen, Maggie from Cleanse Bath & Body Products) if she could carry my Limited Edition Stationery Line in her boutique!! As of Black Friday Paper Couture Imaginative Stationery is now sold in Lavish Boutique... Stop in and purchase today.. Lavish is one of my faves!! Hubbies-- it's got some great Lingerie you can get for your honey's this holiday season. Not to mention great Bath and Body Products and to finish it off-- Stationery.. It's a whole romantic package!