OWNER & CREATIVE FORCE — AMY MORELLI
As Founder, Owner and Creative Director for 2u Collection, LLC, Amy Morelli leads the creative team and is responsible for conceptualizing and designing all client projects as well as overseeing day-to-day operations. With more than 21 years of design and advertising experience, Amy Morelli has created award winning projects for some of the nation's top educational publishing, real estate, tech and medical companies. Amy has served as an Art Director for many international advertising agencies and industry corporations. Where she developed and created various marketing materials for top clients such as The Westin New York at Times Square, Florida Hospital, and PlayLabs. Amy has successfully worked with high profile clients such as Ginn Clubs and Resorts (formerly the Ginn Company), The International Prostate Cancer Foundation, Florida Hospital Celebration Health, The Global Robotics Institute, AARP, AARP New York, My Central Florida Family, Hopper, The Nicholson Center and many more. She has been known to lend her design prowess to assist charities such as: Wish Upon a Wedding, Florida Vision Quest, the American Heart Association. Additionally, she is a board member of The International Prostate Cancer Foundation.
Amy Morelli has developed a niche for brand development in respect to both the needs of small business and large corporations. Her keen eye for brand imaging is notable, what is most unique is how conscious she remains for the future evolution of the business. This coupled with her natural ability to understand and communicate her client’s visions have lead her to create successful brands for esteemed companies and organizations to include: AARP, Florida Hospital Adventist Health Group, Global Robotics Institute, CCH Marketing, Liga Photography, Just Events Group, The International Prostate Cancer Foundation, Julison Communications, E-Events by Lisa Stoner, and an array of others. Additionally, she has created not only the brand, but unique custom illustrations for the Susan Southerland Secret and their book Personality Marketing to Today’s Bride. As well as created illustrations for My Central Florida Family, Florida Kids and Family Expo, Hopper, Inc., Performance Inc., and for the publications, writings and teachings of Dr. Dean Aslinia, a Licensed Mental Health Expert and University Professor at SMU in the Department of Counseling and Dispute Resolution.
Throughout her career, Amy has earned many advertising and design awards and accolades for her creative work, as well as been covered in multiple national press outlets. Some of these respected publications include: The Daily Buzz Morning Show, WOFL FOX’s Good Day!, Success Magazine, Orlando Weddings Magazine, Weddings Illustrated, The Knot TV, The Knot Magazine, Orlando Wedding Magazine, Weddings Unveiled, Central Florida Celebrations, Grace Ormonde Weddings, and many more. Her passion for quality design is evident in everything she creates. She is recognized as one of Orlando's top designers among her industry peers.
A native of Paris, Illinois, Amy is a graduate of Southern Illinois University where she earned her Bachelor of Arts in Communication degree, with a specialty in cinematography and photography. Today, Amy’s true passion of creating customized designs and working one-on-one with clients has finally arrived. Amy has had long-awaited ambitions of taking her client’s specific ideas and fashioning their vision into an artful design they can truly claim as their own.