OUR FOUNDER — AMY MORELLI
Born with a fierce spirit and a tenacious eye for design, Amy Morelli of 2u Collection, LLC prides herself on being a successful independent business owner and thrives on the inherent challenges, of continuous endeavors in both entrepreneurial business and creative expression.
With more than 21 years of design and advertising experience, Amy Morelli has created award-winning projects for some of the nation’s top hospitality, retail and real estate companies. Having served as Art Director for international advertising agencies along with in-house corporations, she has developed and created various stand-out marketing materials for top clients to include: The Westin New York at Times Square, Ginn Clubs and Resorts, Florida Hospital, The International Prostate Cancer Foundation, The Global Robotics Institute, The Nicholson Center and many more.
As an expert in her field, Morelli not only applies her skill in professional business but also finds great purpose in sharing her insights with emerging designers and contributing her services within the community. She has been known to lend her design prowess to assist charities such as: Wish Upon a Wedding, Florida Vision Quest, the American Heart Association and others. Additionally, she is a board member of The International Prostate Cancer Foundation. Of greater importance, her role as mentor to several young designers throughout their collegiate journey, can be described as exemplary. Understanding the incomparable value of real-world knowledge, Amy thrives in extending such wisdom, and has established herself as a respected speaker and educator in her profession.
Growing up in a family of entrepreneurs – Morelli was bitten by the bug long before she realized. In 2006, collected experiences led her to take a chance on herself and start 2u Collection, LLC. As Founder, Owner and Creative Director Morelli has developed her business to house 3 divisions: 2u Creative, The 2u Collection & Paper Couture Stationery.
2u Creative facilitates any and all graphic design & marketing needs, from advertising and sales materials, to branding, websites and events. Drawing from over 21 years experience, the team flawlessly provides performance based advertising & marketing to meet client’s objectives. Their strength? Producing strong and creative business concepts, while excelling at innovation and customer service. Primarily 2u Creative focuses on marketing and design for Medical, Hospitality, Corporate and Guiding Small Businesses in their brand development.
The 2u Collection, a full service national design studio specializing in custom designed invitations & stationery, offering clients the opportunity to express their individual style and set the tone for their next life event through unique custom designs. In addition, Morelli recently completed the gay wedding certification course taught by the 14 Stories Gay Wedding Institute, and is now considered one of the area’s new local gay wedding experts.
Paper Couture Stationery, a collaboration of Morelli and photographer Abby Liga, in which they incorporate their personal style and design to this exciting line. Paper Couture features the finest stationery for the discerning budget, with every design ready to order, yet limited edition for that custom feel.
After 10 successful years, she decided to close the stationery divisions to focus on her corporate, medical and charity clients. In addition, she keeps her passion for branding alive by helping incubate the brands of small businesses. It is with sincere intrinsic dedication and drive that Amy leads her creative team, acting as an inspiration, mentor and respected superior in all areas of her business. Morelli is not only responsible for conceptualizing and designing exclusive collections and brand campaigns for various clients, but also works to oversee day-to-day operations while finding potential for growth and excellence.
Amy Morelli has developed a niche for brand development in respect to both the needs of small business and large corporations. Her keen eye for brand imaging is notable, what is most unique is how conscious she remains for the future evolution of the business. This coupled with her natural ability to understand and communicate her client’s visions have lead her to create successful brands for esteemed companies and organizations to include: Amy has successfully worked with high profile clients such as Ginn Clubs and Resorts (formerly the Ginn Company), The International Prostate Cancer Foundation, Florida Hospital Celebration Health, The Global Robotics Institute, AARP, AARP New York, My Central Florida Family, Hopper, The Nicholson Center and an array of others. Additionally, she has created not only the brand, but unique custom illustrations for the Susan Southerland Secret and their book Personality Marketing to Today’s Bride. As well as created illustrations for Agilis, My Central Florida Family, Florida Kids and Family Expo, Hopper, Inc., Performance Inc., and for the publications, writings and teachings of Dr. Dean Aslinia, a Licensed Mental Health Expert and University Professor at SMU in the Department of Counseling and Dispute Resolution.
What is most unique about Morelli is how conscious she remains with respect to the future evolution of her client’s business, and the fact that she relentlessly keeps this in mind when designing. It is this characteristic that leads her to create branding that is fresh, yet boasts characteristics that lead to longevity across multiple mediums and channels. Amy Morelli is not just a designer; she is truly an artistic, entrepreneurial, and branding specialist.
Throughout her career, Amy has earned many advertising and design awards and accolades for her creative work, as well as been covered in multiple national press outlets. Some of these respected publications include: The Daily Buzz Morning Show, WOFL FOX’s Good Day!, Success Magazine, Orlando Weddings Magazine, Weddings Illustrated, The Knot TV, The Knot Magazine, Orlando Wedding Magazine, Weddings Unveiled, Central Florida Celebrations, Grace Ormonde Weddings, and many more. Her passion for quality design is evident in everything she creates. She is recognized as one of Orlando's top designers among her industry peers.
Morelli holds a bachelor’s degree from Southern Illinois University.