2u Creative — Amy Morelli — Illustration — Branding — Graphic Design

Branding

A Creative Life — Finding the Passion Again.

#memyselfandi, Blogging, Books, BrandingAmy Morelli1 Comment

This post is LOOOOONNNNNGGGG overdue! I know I've been not as active on social media lately as in the past. Well today it all gets explained! I've been going through some changes and transitions both personally and professionally. So here we are, the day I spill the beans. (it's really not that dramatic...but I am a Leo after all!)

Last year was a challenging year for me, not because it was the last year of my 30s, but because as I've grown and matured in my life, I was beginning to realize my life didn't fit anymore. What does that mean you ask? Yea- good question. It took me months to figure it out myself.

As I slowly approach 40, I found myself questioning...everything. How did I get here, what was the path, where did the time go...you know all those midlife questions. Now don't get me wrong, by no means do I feel that 40 is OLD, or my life if over. But I do find myself remembering things in my life, that I feel like were yesterday — then I realize — those memories from yesterday, were really 10, 15 even 20 years ago.  Where did all that time go? I don't feel old enough to have 20 year old friendships and stories. And I know this is laughable to all of you 20 years older than me..

I've had some friends turn 40- and loose it. I mean. . . LOOSE IT, implode their lives. Like, leave their families, cheat on their wives/husbands, leave their own birthday celebrations in "40 year old panic". And all this last year of being 39- I kept thinking, what is the big deal- who cares you are only as young as you feel, and blah blah blah.

And then, as I sit here enjoying the last few months of my 30s- I realize I did have my own way of "loosing it." And it began 6 months ago.  I began to feel uncomfortable in my own skin,  In my drive for success, I forgot who I was and what was really important in life.  I had abandoned and forgotten some of the things I loved about life, and about myself. It wasn't conscious, it wasn't deliberate, but it happened. Slowly, day by day, without me even realizing it, it became about acquiring stuff instead of living. Until suddenly, one day I suffocating. 

Then as I really started to evaluate myself and my life, and all the experiences that brought me here, then suddenly- just like that... CLARITY. (and let me just say this didn't happen on it's own - some wonderful friends, colleagues and mentors of my life dropped little seeds of wisdom and knowledge to me along the way.. which Is what led to the clarity...it takes a village people...we don't grown on our own, we pick up knowledge and experiences from those around us that push us closer to the sun.) Usually the signs are always there leading us in the right direction if we choose to see them. 

From this point on, I will longer waste energy and time on those who don't do the same for me. I will no longer let my life energy be sucked out by the "Takers" in life, I will no longer put "living" aside for work. I will live in balance and will enjoy life for what it is...a series of moments that are best experienced without expectation.

You may have seen my announcement earlier this year, that I would no longer be designing and producing stationery. Well, now I can tell you what I've been doing. And this will probably come as NO surprise to those who know me well. I have gone back to my roots of illustration and book layout and design.  Early in my career, I worked in publishing and loved it.  I never really made a decision to stop doing this, but slowly overtime my career and life choices led me away from it. 

As I started to feel restless in my life/business, opportunities arose for me to dip my foot back into the publishing world. And yes, I heard Angels singing.. HA! No seriously, the more I illustrate and design book covers and interiors, the more excited and passionate I become. One thing I've learned about having a business is it's a marathon, not a sprint. And all good runners know, sometimes you have to change course to win the race. And whatever you do, as long as you do it with joy, I considerate it winning!

So if you haven't gotten bored yet with the rhetoric, here's the meat and potatoes of it.  After a decline in my stationery business due to sites such as etsy, and the like. And the fact that I just didn't feel the love and passion that once I felt for events- so I decided to turn things upside down! To transition from stationery to focus more on my branding division 2u Creative and move into illustration and publishing work.

Let this be a lesson to us all, you can have a mid--life freak out, without being destructive to your life. LOL :)

Check out below some of the work I've been doing lately below, and stay tuned I will soon be offering templates and custom book cover and interior design for authors, as well as packages of everything they need to promote and sell their book. I've been working on illustrations for children's k-5 English and Science Books, as well as interior design an layout of the books, you can see some of both of that work below!

In addition to the change in direction my design career will take, I will also be blogging on a regular basis and it will no longer be about events and stationery. It will be about life in general, my experiences, my struggles and yes...sometimes my polarizing opinions! Everything I'm interested in (reading, cooking, gardening), as well the uncomfortable things in life that push us forward (politics, philosophy, etc).

Follow me, Read me, and join me on all the moments that make up life.


ONE LOVE: A Wedding for Everyone!

#memyselfandi, Branding, ONE LOVE: Workshop, Media CoverageAmy MorelliComment

ALL IMAGES ABOVE COURTESY OF KATHY THOMAS PHOTOGRAPHY    |  BOTTOM CENTER IMAGE OF KATHY COURTESY OF LEAH LANGLEY    |  IMAGES FROM ONE LOVE WORKSHOP 11-03-14


If you live in Florida or have been watching the news, you know that Florida made Same Sex Marriage legal on January 6th, 2015! YAY FLORIDA!  I am proud to say I have always been a supporter of #Equality!  Working in the Event Industry I am connected with vendors and couples from all walks of life, and I'm here to tell you PEOPLE ARE PEOPLE. In my opinion, the thing that separates us in society is how we treat each other — not who we are or who we love. It's whether or not we are there for each other as humans. This is what builds character. This is what makes us open to love and new life experiences. 

This past November I was asked to participate and sponsor ONE LOVE: a wedding for everyone, presented by Kathy Thomas of Kathy Thomas Photography.  Of course, I jumped at the chance! It was a great opportunity to work with some amazing vendors and to connect with vendors I had yet had the pleasure of working with — all while showing my support for the LGBTQ community.

A two-day experience at the Ritz Carlton Orlando, Grande Lakes, the workshop featured Bernadette Smith of the Gay Wedding Institute, as well as a styled shoot and education on same sex weddings, SEO and marketing language. The brain child of  Kathy Thomas, ONE LOVE: a wedding for everyone was a huge success, photography from the workshop will be used in the marketing materials of the Ritz Carlton Orlando, Grande Lakes, and the workshop itself got a mention on the Channel 6 News! (watch here)

I loved working on this project! It was great working with Kathy creating the Branding and Stationery for take away's and the styled location shoots! She is a formidable force in the event industry and her vision oozed sophistication! 

"My goal is to help educate my community by fostering an environment that continues education, growth and support, so we can be experts in the wedding community. I am a believer in equality — I created my company in support of love and marriage and couldn't be happier that Florida has legalized it for all couples."   — KATHY THOMAS

Job well done! I know she poured her heart and soul into this workshop, and it was evident by the amazing experience she created! Jealous? :)  Experience it yourself with this great trailer by Key Moment Films.

Let's not forget Lisa Stoner of E-Events, she designed the styled shoots at the Ritz Carlton Orlando, Grande Lakes. A beautiful modern classic ballroom set, (complete with the ladies from Our DJ Rocks!) and an elegant outdoor farm experience at Whisper Creek Farm. Thank you Lisa, for always creating amazing environments to showcase my stationery! (I kid, I kid...it's not just about the stationery!) Tipping my hat to Raining Roses  and the Chalk Shop as well for creating her amazing vision! 

Drink in the beauty of both locations below!

For a full list of participants and sponsors of the workshop, scroll down to the end of this post. You will also find galleries for both locations below! (Photography courtesy of Kathy Thomas Photography)

For more information on our event stationery or brand development visit our site!
#memyselfandi #acreativelife

The 2u Collection, our Custom Stationery line contributed stationery designs, table numbers, brand design of the workshop as well as contributing a little photo styling of the sets with Lisa!

Photo Galleries by Kathy Thomas Photography

I know that something this wonderful takes the work of many. Below are these amazing vendors! And the good news they are all supporters of #Equality!!

List of participants and sponsors of the workshop

Venue:
The Ritz-Carlton Orlando, Grande Lakes (and all their partner Marriott's)

Entertainment:
Our DJ Rocks (Kristin Hubbard)

Favors & Treats:
Florida Candy Buffets (Farida Wazir)

Planners & Designers:
E Events (Lisa Stoner)

Floral:
Raining Roses Productions (Jesus Rodriguez)

Stationery & Paperie:
2u Collection (Amy Morelli)

Lifestyle Design, Graphics, Illustration, Branding & Marketing:
2u Creative (Amy Morelli)

Photographers:
Kathy Thomas Photography (Kathy Thomas - Orlando & NYC)
Brandi Image Photography (Brandi Morris St. Pete)
Stephanie Dishman Photography (Stephanie Dishman - Orlando)
Rudy & Marta Photography (Rudy Montilla- Orlando)
Nick Edmundson Imaging (Nick Edmundson - Ohio available for travel)
Emily Millay Photography (Emily Cunningham - Ohio available for travel)
Jordan Weiland Photography (Jordan Weildan - Lakeland)
Banter Booth (photo booth Jason Weildan - Lakeland)

Video:
Key Moment Films (Mary Angelini)

Hair and Makeup:
Kristy's Artistry Design Team (Kristy Alonzo)


Announcing the New Brand & Websites!!!

Branding, Launch of 2015 Brand, Announcements, WebsitesAmy MorelliComment
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I am so happy to finally announce the launch of our new brand almost 10 years in the making!  As a creative and brand developer it's often like the plumber with leaky pipes . . . I'm always spending all my creative energy with my clients, often I don't have the time or the energy for my own brand. So for the last 9+ years, I have been working hard to develop a brand that includes all 3 of my divisions that I'm in love with!  We hope you love it as well! 

The websites can be found at their old places: 2ucollection.com, 2ucouture.com and 2ucreative.net but we also have a  new domain where it can be found as well: 2ucreativejuices.com

I am so happy with how everything turned out, bear with us we are still adding products to our Paper Couture Stationery Store- But you can go to our Facebook page to see all of our current designs while we are updating. 

Please share with us your feedback below. I hope you are as enamored as I!