2u Creative Juices Bottled by the Brand 2u Collection, LLC : 2u Creative Juices — 2u Creative — Amy Morelli

Letterpress...YES YES!!

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So today I wanted to talk a little bit about preserving our past. I know in the world of technology, it is all to easy move quickly forward leaving the things of the past behind us without another thought. With the newest latest and greatest coming out every 3-6 months it seems it is easy to get wrapped up in race for better, faster, quicker. 


Today I wanted to write and implore you all DON'T JUST ABANDON ALL OF THE AMAZING THINGS from the past. For example, how many photographers do you know still shoot film? How many artists still hand render their artwork? How much printing is still done on a manual press? These things are dying arts, and it breaks my heart to see some amazing processes thrown to the wind, because now a computer does it faster.  Don't get me wrong, I love the newest technology like the rest of you, but I think balance is the key.


Film grain and hand drawing, printing, and finishing can be beautiful, adding texture and flare to your project. With that in mind, I created these great LETTERPRESS Save the Dates, with Crystals and Ribbon done by Hand.



What is Letterpress printing? Relief printing of text and image using a press with a "type-high bed" printing press and movable type, in which a reversed, raised surface is inked and then pressed into a sheet of paper to obtain a positive right-reading image. It was the normal form of printing text from its invention by Johannes Gutenberg in the mid-15th century until the 19th century and remained in wide use for books and other uses until the second half of the 20th century. 
I know this is probably a little technical for some of you, so a brief summary is: Plates are created, inked and PRESSED into the paper, creating a beautiful impression of the design into the paper. See the image below!




We are lucky in Orlando to have a company that is MASTERFUL at letterpress production!  Mama Sauce!! We are working together on this current project, stay tuned later in the fall to see the full package for this wedding!