2u Creative — Amy Morelli — Illustration — Branding — Graphic Design

Sneak Peak: Harmony Belle Boutique

As many of you know shopping online has become a huge market. Black Friday online sales last year actually trumped that of in-store retail sales. Speaking of which, one of my newest clients is developing an online women's clothing boutique and I am thrilled to be a part of this exciting venture! The online store will feature unique pieces all priced under $100. 

We have been working on the branding for a few months now and before the website goes live I want to give all my readers a Sneak Peak of what's to come with this new clothing boutique. After all, it's never too early to start thinking about SHOPPING! Above is the final logo we have landed on, and below are a few small snip its of some of the branding elements!

As you can see we have married a couple different patterns and four colors to make this modern yet feminine and fresh look. When designing an entire brand I always like to include a background pattern or color as well as brand embellishments. I like to give the client as many options as possible and using a mix of patterns and colors really allows me to be creative and design something completely original for their brand specifically. 

Above and below is a business card concept, in addition to cards, logo and brand design I am also developing the website, packaging tags, coupons, gift cards and other marketing related items.

We are still in the production stages but the brand is definitely coming together. I am excited to see all the elements I've been working on get the finishing touches. Stay tuned for when the website goes live!