2u Creative — Amy Morelli — Illustration — Branding — Graphic Design

Full Brand Collateral for IPCF- Lawton Printers makes our work look GOOD!

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If you are a regular reader of my blog, then you know the last several months we have been hard at work for both an amazing client and an amazing cause, The International Prostate Cancer Foundation. We have been working tirelessly to develop and execute a brand that will spread awareness and promote education for this formidable disease. Of course there are so many people involved in helping execute this, but today I want to give so much thanks to Lawton Printers. Not only are they amazing at what they do, they treat their customers like family and will move heaven and earth (if needed) to turn my designs and ideas into beautifully printed finished pieces! (Stay tuned in the next few days for a blog post I will do on the AMAZING and ELEGANT pieces they helped me with for the IPCF Gala Event)

We started off the brand with the website, which we launched late last year. If you haven't visited it yet. Please do! fightingprostatecancer.com

Then of course, Stationery. Lawton Printers did an amazing job. And as an added texture experience on the business cards we added soft touch and Spot UV coating. The client loved it!

Next on the Agenda, a informational summary overview piece, just enough information to give the audience an overview of the International Prostate Cancer Foundation and it's mission and goals. (Stay tuned, in the next few months we will probably create a similar piece that is a more in-depth explanation of the foundation and its goals for the future. Which excites us around here!)
Once again, Lawton Printers really brought this piece alive! Soft Touch and Spot UV details on the cover really impressed the audience at the last IPCF event!

Great Detail shown here, the last 2 pages were perforated, one page is a donation form, and the last page is prostate cancer facts you can share with a loved one.

An independent donation card, is very helpful at events, if a supporter doesn't want to take the full brochure. A Lawton Printers piece as well.

Next onto Event Pieces, as you seen if you've read the blog before we have really done some amazing things in the past few months launching the foundation, from a media day and education event with Oscar Robertson, to an Education Symposium for Patients. At these events, it's always important to have your brand presence front and center. To both deliver your brand messaging and to start planting the seed for brand recognition. Below are some of the event pieces we designed and produced, a pop up sign, wristbands and a flyer.
above photo of Dr. Vipul Patel, NBA Hall of Famer Oscar Robertson and Amy Morelli