If you read us regularly, you know we are particularly proud of the work we are doing with The International Prostate Cancer Foundation! Through this work we have the opportunity to work with many talented individuals and some amazing prostate cancer survivors.
Today I am blogging about one of these survivors. NBA All-Star Legend Oscar Robertson! Oscar not only sits on the board of the Foundation, he has been gracious enough to help us at 2u Creative to speak publicly for the first time about his prostate cancer, diagnosis, treatment and experience.
In Partnership with Julison Communications we have been working on a National Public Relations Campaign to promote the launch of the foundation and educate the public on some of the important facts of prostate cancer!
This article from the Miami Herald is running today on the cover of the sports section. Yesterday it was the featured story on the front page of the paper's website, which has a very broad reach. To read this article in its entirety, click here.
Oscar is coming to Orlando Wednesday, February 22 for a media day in advance of the NBA All-Star game that will include both local and national media outlets. Stay tuned, we will be blogging all about this exciting day!